Available for new roles · Malta
✦Gen AI Creator
11 Years. 20+ Brands. Zero Compromises.
Creative Director & Product Designer. iGaming specialist — from brand identity to live product, with AI as creative fuel.
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Years
0
Brands
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Clients
Scroll
Brands I've worked with
Selected Work
Featured
Projects.
08
01
Gamblr.io
Head of Product & Design
2025 — Now
Brand · Product · AI
2025
02
Monaco Jack
UX/UI Redesign & Product Evolution
2025
UX/UI · Product · Brand
2025
03
Kickback Casino
Brand & Product Design
2025
Brand · Product
2025
04
Sport Challenge Tech
Full Brand + Product Design
2025
Brand · UX/UI
2025
05
ShinobiBet
VIP Karate Belt System
2024
Brand · CRM · AI
2024
06
Trybet.com
Full Brand — Nordic Casino
2025
Brand · UX/UI
2025
07
Wicked Games
AI Video — Game Launch Activations
2025
AI · Brand
2025
08
StarCasino.it
Top 3 Italy — Betsson Group
2018—2022
Brand · Creative Lead
2018—22
What I do
The full
Arsenal.
01
Brand & Creative Direction
Brand systems from scratch — identity, visual language, tone of voice, campaigns. From the first mark to a scalable design system across every touchpoint.
02
Product Design & UX/UI
End-to-end product design — user flows, wireframes, pixel-perfect UI. Deposit/withdrawal flows, VIP systems, onboarding, mobile-first. I work directly with dev teams and ship.
03
AI-Augmented Creative
Claude, Veo 3, Seadreams, FigmaMake — creative multipliers, not shortcuts. Faster pipelines, higher output, same craft. AI-native workflows built into every project.
04
CRM & Campaign Design
Email templates, banners, promo campaigns and loyalty systems across regulated iGaming markets — Italy, UK, Nordics and crypto audiences.
05
Creative Leadership & PM
Led teams of up to 6 designers. Acted as PM coordinating devs, C-suite and agencies. I translate business goals into creative output that ships on time.
06
Tech & Infrastructure
HTML/CSS/JS, Cloudflare, GitLab, WordPress. Built an in-house landing page platform handling 20+ live pages with dynamic affiliate IDs. I bridge design and engineering.
Giovanni AngeliniCreative Director & Product Designer · Malta
About
11 years.
One obsession.
I'm a Creative Director and Product Designer who has spent 11 years inside iGaming — not on the periphery, but at the core. Building the brands players remember and the products they can't stop using.
My edge: I move across the full spectrum — from brand strategy and visual identity to UX/UI, prototyping and product management. I don't hand off. I ship.
Since 2024 I've embedded AI deep into my creative workflow — Claude, Veo 3, Seadreams, FigmaMake — not as a shortcut, but as a force multiplier. Same craft, faster shipping.
0
Years iGaming
0
Brands Built
0
Live Clients
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Team Led
What they say
Words from
people who know.
Add your LinkedIn recommendation here. Giovanni has a rare ability to combine strong visual taste with strategic thinking, always pushing projects beyond expectations.
A
Name Surname
Role · Company
Add your LinkedIn recommendation here. He doesn't just deliver briefs, he elevates them. An incredibly talented creative who makes big ideas feel achievable.
B
Name Surname
Role · Company
Add your LinkedIn recommendation here. Giovanni has a sharp eye and constant curiosity. He leads and inspires a creative team to consistently go beyond what was asked.
C
Name Surname
Role · Company
Add your LinkedIn recommendation here. Working with Giovanni means results. He connects brand vision to product reality better than anyone I've worked with in this industry.
D
Name Surname
Role · Company
Career
EXPERIENCE
The work
behind the work.
Now
2025—Present
Malta
Malta
Gamblr.io
Head of Product & Design
Sole designer at C-level, reporting to CMO & CPO. Brand, UX/UI, crypto flows, in-house landing page platform on Cloudflare/GitLab (20+ pages), AI-driven content pipeline. Acting PM for 2 external developers.
01
Now
2025—Present
Malta
Malta
Freelance Consultant
Brand · Product · AI Creative
Trybet.comKickback CasinoOnnivegasSport Challenge TechMonaco JackWicked GamesEsportal
Brand and creative direction across 7 simultaneous iGaming and sports tech clients. End-to-end identities, UX/UI, CRM and AI-powered campaigns.
02
2024—2025
Malta
Malta
OptiLead Ltd
Head of Creatives
AbsoluteBetShinobiBet
Designed the VIP Karate Belt loyalty system for ShinobiBet — narrative-driven progression that transformed transactional engagement into an emotional journey.
03
2023—2024
Malta
Malta
High Roller Technologies
Product Design Lead
Fruta.comMoneyswap
Full design pipeline for Fruta.com VIP casino. Led 3 designers. Brand, animations, UX/UI and CRM from scratch. Internalised previously outsourced frontend.
04
2022—2023
Malta
Malta
MediaTroopers
Creative Lead
Led creative for regulated markets (US, Canada, UK). Managed in-house team + 2 agencies. Introduced AI tooling and systematic A/B testing tied to CTR and CPA.
05
2018—2022
Malta
Malta
Betsson Group
Creative Lead / Senior Designer
Bingo.itStarCasino.itBetsafePinkoLive.itLiveRoulette.comOrangeCasino
Led team of 6 across IT, UK and NL markets. Launched Bingo.it. Drove StarCasino.it from top-10 to top 3–4 in Italy.
06
2015—2017
Malta
Malta
OIA Services Ltd
Web & UX Designer
BetalandEnjoybet
Interfaces and campaign visuals for sports betting and casino platforms. Embedded with dev teams on frontend assets.
07
Capabilities
Skills &
Tools.
✦
Gen AI Creative Workflow
ClaudeSeadreams 4.5FigmaMakeVeo 3Google ImagenMidjourneyRunwayChatGPTFreepik AI
🎨
Brand & Creative Direction
Brand IdentityVisual LanguageArt DirectionCampaign CreativeCRM DesignMotionTypography
🧪
UX / UI & Product
End-to-end UX/UIWireframingPrototypingUser FlowsAI-assisted researchMobile-firstDeposit/Withdrawal UX
🎛️
Design Tools
FigmaFigma AIPhotoshopPS Generative FillIllustratorAfter EffectsPremiereCanva
🚀
Leadership & PM
Team LeadershipSprint PlanningRoadmapStakeholder MgmtMondayJiraNotionNotion AI
⚙️
Tech & Infrastructure
HTML/CSS/JSCloudflareGitLabWordPressClaude-assisted devCursorHotjarMaze
✦
Gen AI Creative Workflow
ClaudeSeadreams 4.5FigmaMakeVeo 3Google ImagenMidjourneyRunwayChatGPTFreepik AI
🎨
Brand & Creative Direction
Brand IdentityVisual LanguageArt DirectionCampaign CreativeCRM DesignMotionTypography
🧪
UX / UI & Product
End-to-end UX/UIWireframingPrototypingUser FlowsAI-assisted researchMobile-firstDeposit/Withdrawal UX
🎛️
Design Tools
FigmaFigma AIPhotoshopPS Generative FillIllustratorAfter EffectsPremiereCanva
🚀
Leadership & PM
Team LeadershipSprint PlanningRoadmapStakeholder MgmtMondayJiraNotionNotion AI
⚙️
Tech & Infrastructure
HTML/CSS/JSCloudflareGitLabWordPressClaude-assisted devCursorHotjarMaze
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Brand Identity ✦
UX/UI Design ✦
Product Design ✦
AI Creative Workflows ✦
iGaming Specialist ✦
Creative Direction ✦
CRM Design ✦
Team Leadership ✦
Brand Identity ✦
UX/UI Design ✦
Product Design ✦
AI Creative Workflows ✦
iGaming Specialist ✦
Creative Direction ✦
CRM Design ✦
Team Leadership ✦
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Two roles.
One designer.
Pick the CV that matches your brief. Same 11 years, different lens.
+Gen AI Creator2025
0
Years in iGaming
Get in touch
Let's build
something
great.
something
great.
Open to senior roles, creative leadership and consulting in iGaming, fintech and beyond.
